2011-2020 is the Decade of Action for Road Safety

 

Road Safety Education Limited is a committed Principal Partner of National Road Safety Week in Australia.  We are working with Government to create awareness and effect change.

Road Safety Week 2018

National Road Safety Weeks were held in Australia and New Zealand from 30 April – 6 May and 7 – 13 May 2018 respectively.  RSE got behind activities and themes in both countries.

In Australia the broad theme was #DriveSoOthersSurvive (with a special focus on vulnerable road users) while in NZ, we’ll focused on raising awareness of seat belts and distractions.

The symbol of Road Safety Week is the Yellow Ribbon and many States in Australia raised awareness by lighting iconic landmarks (including the Sydney Harbour Bridge and Melbourne’s Bolte Bridge) yellow.

 

Government Support

Yellow Ribbon Road Safety Week receives support from the highest offices of Government.
Read the Australian Governor General‘s Letter of Support here

In Australia, the enormous efforts of RSE’s Ambassador-Advocate, Peter Frazer (SARAH Group) were recognised in parliament with a bipartisan thank you from Deputy Prime Minister and Minister for Infrastructure and Transport, Michael McCormack and Shadow Minister for Infrastructure, Transport, Cities, Tourism, Anthony Albanese.

RYDA provided the perfect backdrop for the ACT launch of National Road Safety week, officiated by Minister for Road Safety, The Hon Shane Rattenbury, MLA.  The ACT Government, who have provided generous funding to the RYDA program, further demonstrated their commitment to supporting youth road safety education and got a taste of what students experience when they witnessed a speed and stopping demonstration.  Also attending the launch were RYDA Ambassador-Advocate, Peter Frazer (SARAH Group), Rotary District 9710 Governor, Stephen Hill, RSE CEO, Terry Birss, CEO of RSE’s major partner, MTAA Super, Leeanne Turner, representatives from the Australian Federal Police and the ACT Department of Justice and Community Safety and students and teachers from Melba Copland Secondary School. 

In New Zealand, we joined Associate Minister for Transport Julie Anne Genter MP, Brake New Zealand Director, Caroline Perry and representatives from New Zealand Police, NZTA, Auckland Transport and St John New Zealand, along with other passionate supporters for the NZ launch of road safety week.

 

Here’s how we asked people to get involved:

 

Adopt a yellow ribbon as a road safety ambassador
The symbolic display of yellow ribbons (on your car, your person or as a twibbon on your social profile) shows an active commitment to road safety and honours those who have been injured or killed in crashes.  
Add the twibbon here.

 

 

Wear yellow to work or school
Make a fashion statement and raise awareness by organising a wear yellow to work or school day.  Don’t forget to post your photos to social media to promote the cause.  Use hashtags #DriveSoOthersSurvive and #YellowRibbon and tag us at RYDARoadSafety

 

 

Download the NRSW signboard & take a selfie
Show your support and commitment to ‘Drive So Others Survive’ with a simple signboard and share your pictures on social media! The signboard asks you to nominate the reason you drive safely. We ask that you post your board, tagging RYDARoadSafety and using the hashtags listed.  You can download the signboard here (Aus) and here (NZ). 

 

 

Remember the 1200 at 1200Roadside memorial b&w square
In Australia, at midday on Monday, 30 April, we will pause to remember the more than 1200 lives lost on our roads every year.  We invite you, wherever you are, to take a moment to #Rememberthe1200 at 1200.  

 

 

Check out the official Australian Yellow Ribbon National Road Safety Week webpage at: www.roadsafetyweek.org.au
Raising awareness with our schools

Students who attended RYDA during Road Safety Week signed pledge boards and jumped in the ‘yellow’ photo booth for some pics to promote the messages of #DriveSoOthersSurvive #Belton #Phoneoff.  Selfie’s were being snapped and posted across Australia and New Zealand from Toowoomba in South Queensland to Auckland, NZ.

Raising awareness with our corporate partners

Our corporate partners get right behind Road Safety Week, spreading the word among their staff with the distribution of yellow ribbons and pledge boards and ‘wear yellow to work’ days.  Keep checking back during the week to see our updated photo galleries as Corporates across Australia and New Zealand get behind the cause.

BOC set up a photo booth in the cafe and got some great participation for staff

MTAA Super support Yellow Ribbon Road Safety Week with a photo booth on ‘wear yellow to work’ Monday

Working with some familiar faces

We are lucky to have the fantastic support of AMI Insurance as a major partner in New Zealand.  It’s great to have friends in high places, because AMI asked a few of their friends from the Canterbury Crusaders, who also happen to be members of the All Blacks, to come along and talk with RYDA students about road safety to raise awareness and shine a spotlight on road safety week.

 

 


 

Road Safety Week 2017Save Lives #SlowDown

Letters of Support

Yellow Ribbon Road Safety Week received support from the highest offices of Government.
Read the Australian Governor General‘s Letter of Support here
Read the Australian Prime Minister‘s Letter of Support here
Read the Federal Minister for Infrastructure and Transport‘s Letter of Support here

National Road Safety Week in Australia and New Zealand coincided with the Fourth United Nations Global Road Safety Week, held from 8-14 May 2017.  The week focused on speed management and what can be done to address this key risk factor for road traffic deaths and injuries.  It launched action through the ongoing campaign: Save Lives – #SlowDown.   You can find out more about the UN’s activities here.

Road Safety Weeks are held to support the UN’s Decade of Action for Road Safety (more on that below).

We took part in a number of activities during the week to raise awareness under the banner of the yellow ribbon: a symbol of a commitment to road safety.  Here’s what went on:

Introducing our new Ambassador

RSE’s new Ambassador, actor Andrew Morley, attended the RYDA Program in Lilydale, Victoria on Tuesday, 9 May.  After addressing the students, Andrew and the whole group took a photo holding 264 #slowdown signs, representing each young life lost on Australian roads last year.  Click on the images below to enlarge:

RYDA Celebrates 500,000 students

We celebrated the attendance of our 500,000th student at our Penrith venue on Wednesday, 10 May.  As part of the celebrations students took part in a short ceremony attended by the Hon Melinda Pavey (New South Wales Minister for Roads, Maritime and Freight), RSE Ambassador Peter Frazer (President, SARAH Group) and other special guests.  Students signed #slowdown pledges and unveiled a giant yellow ribbon.  Check out the galleries below:

Save Lives #SlowDown – Count me in!  Pledge gallery

500,000th Student Ceremony gallery

Raising awareness with our corporate partners

Our corporate partners got right behind Road Safety Week, spreading the word among their staff with the distribution of yellow ribbons, yellow hats and UN pledge boards.  As road safety week came to a close, our corporate partners reminded us that their support for road safety education and their work to reduce the road toll towards zero will continue.

BOC staff support Global Road Safety Week – staff ‘safie’ gallery

NZ Steel staff support Global Road Safety Week – staff ‘safie’ gallery

Toyota Australia staff support Global Road Safety Week – staff ‘safie’ gallery

Bosch staff support Global Road Safety Week, for very personal reasons – ‘safie’ gallery

Bridgestone put their creative hats on produced a community service announcement highlighting the issue of speed and the alarming rise in the youth road toll.

Taking part in other community initiatives

On the final day of UN Global/National Road Safety Week, we were in Samford Village, QLD at the CARRS-Q community event raising awareness of vulnerable road users, particularly pedestrians, cyclists and young and old road users. It was great to see representatives and friends from Queensland Police Service, RACQ, Department of Transport and Main Roads (Queensland), Altus Traffic Australia and of course our tireless Ambassador, Peter Frazer (Safer Australian Roads and Highways (The Sarah Group.Org). #SlowDown #YellowRibbon #RYDAProgram

 

 

Also during Road Safety Week
  • We’ll be handing out yellow ribbon lapel pins to all students attending RYDA in this week.
  • Students will be invited to participate in a social media competition promoting #slowdown messaging
  • Students will be asked to take a road safety “safie” holding a UN signboard with a message of road safety and post to their social media accounts.
  • We will plant 264 (in Australia) and 80 (in New Zealand) #slowdown signs next to a roadway to represent the young lives lost on our roads last year.

How can you get involved?

Adopt a yellow ribbon as a road safety ambassador
The symbolic display of yellow ribbons (on your car, your person or as a twibbon on your social profile) shows an active commitment to road safety and honours those who have been injured or killed in crashes.  
Add the twibbon here.

 

 

Download the UN Signboard &  take a ‘safie’
Show your support and commitment to #SlowDown with a simple signboard and share your pictures on social media! The signboard asks you to nominate the reason you #slowdown. We ask that you post your board, tagging RYDARoadSafety and using hashtags #SlowDown, #YellowRibbon and #RYDAProgram.  You can download the signboard here (Aus) and here (NZ).

 

 

Remember the 1200 at 1200Roadside memorial b&w square
At midday on Thursday, 11 May, we will pause to remember the more than 1200 lives lost on our roads every year.  We invite you, wherever you are, to take a moment to #Rememberthe1200 at 1200.  

 

 

 


web-banner

The Yellow Ribbon National Road Safety Week Principal Partners held their inaugural meeting in October 2016 to start the planning for 2017 Road Safety Week to be held in 8-14 May 2017.  Read a transcript of Minister Chester’s address here.

The Partners – Australian Automobile Association, Altus Traffic Australia, Road Safety Education Ltd and Safer Australian Roads and Highways (SARAH) welcomed Hon Darren Chester, MP (Commonwealth Minister for Infrastructure and Transport) who opened the meeting.


Decade of Action

The UN General Assembly have described the global road toll (death and injury) as a “major public health problem with a broad range of social and economic consequences which, if unaddressed, may affect the sustainable development of countries and hinder progress towards the Millennium Development Goals”.  It is for this reason that they have declared the UN Decade of Action for Road Safety 2011-2020.  This is a landmark Resolution co-sponsored by 100 countries.

The official goal is to ‘stabilise and then reduce’ global road traffic fatalities by 2020.

This goal is what we’re all about here at Road Safety Education Limited and we have enthusiastically joined the crusade.  Over the decade the UN will run a number of campaigns, in which we will be involved.  We will also develop our own initiatives to help reach that ultimate goal.  Check back regularly for updates on our initiatives and see how you, too, can make a difference.

Road Safety Week 2016:

National Road Safety Week (Australia), 2 – 8 May 2016: ‘Stop Driving Blind’
National Road Safety Week (New Zealand), 16 – 22 May 2016

In Australia, we’re again supporting the great work of the SARAH Group who are leading the charge with National Road Safety Week (#NRSW).  The focus of the week is #stopdrivingblind.  It is a call to action for drivers and riders to i) eliminate/minimise in-vehicle/other distractions and ii) promote “active” responsibility for those on the road ahead.  

yellow ribbon 4

How you can be involved:

Adopt a yellow ribbon as a road safety ambassador
The symbolic display of yellow ribbons (on your car, your person or as a twibbon on your social profile) shows an active commitment to road safety and honours those who have been injured or killed in crashes.  
Add the twibbon here.

Remember the 1200 at 1200Roadside memorial b&w square
At midday on Thursday, 5 May, we will pause to remember the 1209 lives lost on our roads last year.  We invite you, wherever you are, to take a moment to #Rememberthe1200 at 1200.  

 

 

 


 

We’re right behind the folks at Road Trauma Support Services, Victoria who are urging the community to shine a light on road safety by turning on their headlights on Friday, 6 May 2016.  They’re also holding a community walk on Sunday, 15 May.  Click on image below to see how you can support the cause.

 


#save kids livesThird UN Global Road Safety Week, 4 – 10 May 2015: ‘Children and road safety’

The focus of the Road Safety Week is ‘Children’.  The UN have asked people from around the world to hold up a sign promoting their road safety message, take a selfie  and share it across social media with #savekidslives.   Some of our staff have already posted theirs.

We got to thinking… Who better to influence children than an older sibling, cousin, neighbour or school student?  So we are asking every student attending RYDA during Road Safety Week to name a younger friend or relative to be their ‘pay it forward’ beneficiary of a road safety message – making use of the UN #SaveKidsLives poster, each student will write the selected person’s name on the poster, take a selfie and post to social media using #savekidslives, #safie, #ryda, #payitfoward.  You don’t have to be at a RYDA program to take up the initiative – upload your commitment today.

Further details on the United Nations campaign are available at:   http://www.savekidslives2015.org/

 

mic_on_the_air smallNEW Check out the interview with our Program Venue Coordinator, Catherine Smith on Glenn Ridge’s MyMp.

 

 

Our Safie Gallery