RSE Group Media Contact
Maria Lovelock
RSE Group Engagement
Ph: +64 021 545 030
[email protected]
Valvoline Global Operations Media Contact
Kate Phillips
Valvoline Global Operations Marketing Manager – Australia, New Zealand
[email protected]
Media release for Wednesday, 11 December 2024
Valvoline™ Global Operations Champions High School Student Driver Education as Official Corporate Sponsor of Road Safety Education Limited
Valvoline Global today announced a two-year corporate sponsorship of Road Safety Education (RSE) Limited providing driver education programming support to more than 60,000 senior high school students across Australia and New Zealand.
Through this initiative, Valvoline Global will serve as an Official Corporate Supporter of RSE, a charity committed to saving lives by providing world class road safety education to young drivers. Valvoline Global’s support will be integral in giving students access to “RYDA” – a hands-on learning experience facilitated through in-person workshops.
Now in its 24th year, the RYDA program engages senior high school students in developing skills essential to becoming responsible road citizens by helping them build safe driving habits that will serve them throughout their lives.
“At Valvoline Global, our purpose is to inspire and enable what – and who – move the world forward,” said Michelle Brewin, Valvoline Global Managing Director Australia/Pacific. “That means teaming up with organisations like RSE to drive the importance of safety on our roads by educating young drivers on the importance of always staying vigilant. We are proud to join RSE in this effort to support youth road safety and promoting responsible driving for all in Australia and New Zealand.”
Road Safety Education Limited’s (RSE) CEO and Managing Director, Terry Birss, expressed the organisation’s excitement about Valvoline Global’s support for RSE’s RYDA program, stating, “The RYDA program’s interactive, multi-touchpoint approach empowers teenagers to make informed, responsible choices as both drivers and passengers. Road safety is a shared responsibility, and this sponsorship highlights the important role that organisations like Valvoline Global play in achieving this vision. Valvoline Global’s commitment aligns with our mission to create safer communities, free from road-related deaths and injuries. With their support, we can provide road safety education to more students in more communities.”
The RYDA program is evidence-based and is designed and delivered under the guidance of an International Advisory Council of road safety psychologists. Importantly, the program is also informed by robust evaluation, which includes feedback from students. Valvoline Global will help RSE gather student feedback by providing prize incentives to students for reporting on their RYDA experience. This feedback ensures students’ voices are heard and their feedback is considered as the program is reviewed and updated.
About Valvoline™ Global Operations
Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, the company introduced the world’s first branded motor oil and developed strong brand recognition and customer satisfaction ratings across multiple product channels. With sales in more than 140 countries and territories, Valvoline Global’s solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. Valvoline Global is powering the future of mobility through innovative solutions for vehicles with electric, hybrid and internal combustion powertrains – and the company will continue to solve for global automotive and industrial challenges as it moves forward. To learn more, visit ValvolineGlobal.com.au.
™ Trademark, Valvoline Global or its subsidiaries, registered in various countries.
About Road Safety Education Limited
Road Safety Education Limited is a not-for-profit organization that provides best-practice road safety programs for young people across Australia and New Zealand. Each year, tens of thousands of students participate in the RYDA program, learning critical life-saving strategies for road safety as both drivers and passengers. Since its inception, RYDA has reached over 800,000 young people. For more information, visit www.rse.org.au
About RYDA’s Name
RYDA is not an acronym, it is the brand name of RSE’s best practice road safety education program. It cannot be referred to as Rotary Youth Driver Awareness.
